In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans. 1930s 1930sWithin a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of Gucci handbags, trunks, gloves, Gucci shoes,Gucci T-shirt,and Gucci Belts,Gucci Jeans. The horsebit and stirrup motifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic. 1940s 1940sFaced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci establishes itself as an enterprise synonymous with exceptional creativity and resourcefulness. The "Bamboo Bag" is introduced, becoming one of the first of Gucci's many iconic products. A favorite of royalty and celebrity alike, the bag is still available today. 1950s 1950sDuring the 1950s, the trademark green-red-green web, which is derived from the saddle girth, becomes a great success and remains one of the most familiar identifiers of the brand. With stores opening in Milan and New York, Gucci starts to build a global presence as a symbol of modern luxury.